FOUNDER & PARTNER
Thomas Wu
Leads business strategy, brand partnerships and industry development. Founder of MSH and creator of ChiefThomas, bringing commercial vision together with deep motorsport influence.
MOTORSPORT · STRATEGY · CULTURE
BEYOND THE RACING LINE.
We connect brands, audiences and the global racing industry through strategy, storytelling and cultural insight.
Explore MSH↘WHO WE ARE
A specialist motorsport consultancy built in China, connected globally.
Morningside Height Motorsport brings together commercial strategy, original media, talent and industry expertise. We turn racing culture into meaningful brand growth.
Brand Positioning
Commercial Storytelling
Campaign Development
Talent & Hosting
Motorsport Consulting
Audience Growth
PARTNERS
Two perspectives. One shared direction.
PARTNER
Chester Cai
Bilingual host, commentator and editorial talent across Formula 1, Formula E, WEC and touring cars. Creator of Chester117 and founder of The Flying Lap podcast in 2021.
COMMERCIAL IMPACT
Built for brands that want to move motorsport culture forward.
From strategy to execution, we translate racing's energy into work that is culturally relevant, commercially clear and made for long-term impact.
KEY CLIENTS
SHELLMOBIL 1MINGTAI GROUPGILLETTE
SELECTED COLLABORATIONS
FerrariMercedes-BenzAudiLenovoXiaomiVisaTencent
MEDIA NETWORK
Original voices with an established audience.
ChiefThomas
Motorsport-focused media led by Thomas Wu.
1.3M+Chester117
Bilingual motorsport, mobility and culture channel.
800K+The Flying Lap
Founded by Chester in 2021. Now created by Chester × Thomas.
2021